Product branding

Product branding is the visual design of goods to increase brand recognition. The overall concept is developed for labels, packaging, and containers.

You can order high-quality design of glass bottles, including their coloring, application of text, drawings, company logos, or cap design, from our company, Beland.

What is packaging branding?

It is the application of advertising or text information about the manufacturer on the packaging. Most often, unobtrusive brand promotion is carried out through the creation of a unique logo, which can be:

• text-based – using the first letters of the company name in a special combination resembling pictograms. They are quickly remembered by buyers;
• an emblem – a graphic element that reflects the manufacturer's main activity;
• combined – a combination of text and emblem.

Colors are also used to create branded products, which are applied to the packaging. The shade is chosen based on the characteristics of the product and the psychology of color perception of buyers.

When designing glass products, attention is also paid to the caps, which can be of any shade, have special embossing, a special shape, or even special symbols for blind people to recognize the product.

Comprehensive packaging branding shapes the brand's identity, making it stand out on store shelves.

Advantages of branding

Branding has the following advantages:

• Native advertising is more appealing to buyers than bright and aggressive advertising.
• Attractive design makes the product stand out from competitors.
• It is much more difficult to counterfeit a branded product.
• Increased sales thanks to increased company recognition.
• ease of providing the necessary information to the buyer.

A striking example of branding a product in glass packaging is Chanel perfume and eau de parfum. Simple packaging in various colors, with the name and logo on the cap, makes the brand as recognizable as possible and easy to find among other products on the shelves of a cosmetics store.

Ways to brand products in glass bottles

Bottles and flasks can be highlighted on the shelves of pharmacies and cosmetics stores in three ways: by coloring the container, decorating it, and designing the caps.

Coloring

A multi-layer coloring method is used, which makes it easy to achieve the desired shade of any color. Visually, the product becomes brighter and easier to remember.

Coloring is carried out in special painting chambers. Safe special paint is used so that the bottles can be used for cosmetic products or medicines.

Decoration

To solve marketing tasks and create a special product identity, we offer the application of a drawing, inscription, or logo using the following methods:

• Silk screen printing – screen printing, where a special thin mesh with a high thread frequency is used as the material for creating the printing form. This method has high artistic capabilities, allowing almost any image to be transferred to the packaging.
• UV printing – applying a sketch to the container using special equipment and then drying the bottles with ultraviolet light – this is necessary to set the ink.

The printed decoration on glass containers is resistant to moisture, temperature changes, and fading. The size, shape, and features of the label depend on the parameters of the packaging itself and the customer's wishes.

The combination of bottle coloring and silk screen printing makes branded goods eye-catching even for those buyers who did not come for your perfumes, cosmetics, etc.

Cap decoration

Even a small cap surface is an excellent platform for native advertising. A logo or advertising slogan can be applied to any material using two methods:

• pad printing for standard aluminum caps;
• molding for caps made of composite materials.

Complex multicolored designs are not suitable for caps due to their limited surface area. However, small inscriptions or images can fit on a standard cap.

Product branding at Beland

Our company has been manufacturing glass containers, plastic medical products, and caps made of various materials since 2002. Our modern production lines have sufficient capacity for the rapid manufacture of large batches of goods.

You can order packaging branding using the feedback form or by calling +7 (812) 325-53-58. We deliver finished products within 1-3 business days in St. Petersburg and the surrounding area. Deliveries of painted or decorated glass containers throughout Russia are discussed with the manager.